As the first fully electric three-row SUV from Kia, the EV9 is the new flagship of the lineup, as well as a pioneer in the mass market segment.

Source: https://www.cbj.ca/kia-canada-to-accept-online-reservations-of-ev9-this-month-final-specification-confirmed-for-canadian-production/

It seems like its approach with the Geometry C mass market BEV is a winning way to compete with Toyota.

Source: https://seekingalpha.com/article/4606281-geely-auto-powers-on-with-the-bev-transition?source=feed_all_articles

This is a strategy implemented by many of its peers, as the performance focus acts as a proof of capabilities to attract the mass market.

Source: https://seekingalpha.com/article/4619008-puma-fairly-valued-business-on-a-positive-trajectory?source=feed_all_articles

'Ultimately this is still at early stage and has some way to go before its mass market and widely accepted.

Source: https://www.dailymail.co.uk/sciencetech/article-12135731/Is-iPhone-15-Leaked-images-designs-four-Apple-models.html?ns_mchannel=rss&ns_campaign=1490&ito=1490